What Would You Invest In (If Money Wasn’t the Problem)? 💡
#WealthWednesday #FinanceInsight
TL;DR: If you had the funds, what business would you back? Don’t just chase cash. Invest where purpose, strength, and strategy align.
“Suppose one of you wants to build a tower. Won’t you first sit down and estimate the cost…?” — Luke 14:28 (NIV)
Jesus’ words remind us that financial decisions, especially big ones, require intentionality. It’s not just about what you can do with money, but what you should do with it. Whether building a tower or a business, wise planning is worship.
This Week’s Question
If you had the financial resources to invest in any business, which one would top your list and why?
I don’t have a final answer. Here’s what’s floating in my head:
A cashflowing business (not a donation box in disguise)
A purpose-aligned business (so I’m not explaining away my values daily)
A business I understand (so I’m not misled as a steward)
Something sellable (because exit options and systems matter)
Something solving an evergreen need (like health, wealth, or relationships)
That leads me to a few possibilities:
Education or coaching
Real estate
Tech solutions (surprise!)
Franchises or even business acquisition plays
The more I think about it, the more I realize the real question isn’t what I’d invest in, but what you should. Enter Jim Collins’ Hedgehog Concept, a useful lens for decision-making.
Your Hedgehog for Business Investment
Use these three filters when considering a business:
☐ Does the world need it? (Mission/Purpose)
☐ Can I understand and grow its profits? (Economic Engine)
☐ Can I be truly excellent at it—or hire those who are? (Strength/Potential)
When all three overlap, you may have found your investment sweet spot.
You could even plot a few ideas through a tool like the Purpose-Priority Matrix to identify your top 1.
✅ Quick Checklist: Business Investment Discernment
☐ Does this business align with my values and purpose?
☐ Do I understand how money is made and lost here?
☐ Is the business solving a real, ongoing need?
☐ Can I scale it or systemize it, not just survive in it?
☐ Would I be proud to have my name (or family) attached to it?
Action Step
This week, list out 3 business ideas you’ve secretly (or not-so-secretly) thought of investing in. Then filter them through the hedgehog lens: Purpose, Profit Engine, and Potential.
Ask God for wisdom. The right investment isn’t always the obvious one.
"Plans fail for lack of counsel, but with many advisers they succeed." — Proverbs 15:22